Strategist. Steel communications and senses.

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Available for new exciting collaborations and projects

About me

My name is Kyrylo - I am a partner and strategist at the digital agency PlusKarma. For over 15 years, I have been helping brands build sustainable communications that make sense and deliver results.

I work with small and medium-sized businesses, as well as large international companies. I have experience in FMCG, telecom, finance, NGO, construction, crypto, and auto.

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Projects

GBRD Carlsberg&AbInBew

“Скажи Ні!”

A project within the framework of a social initiative promoting responsible alcohol consumption.

The goal is to change behavioral triggers and influence adults who shape minors’ attitudes toward alcohol.

Developed the concept and implementation strategy for the campaign.
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Ukrtelecom Strategy&TV Production

“З Укртелеком ти можеш бути ким завгодно”

Strategy and advertising campaign for a national internet provider. Rebranding and communication for a younger audience were developed, leading to increased popularity and brand recognition among young people.

Watch the video Watch the video Watch the video
НЕЗДОЛАНІ AbInBew

“Нездолані”

A documentary corporate film about the period of occupation of the Chernihiv Brewery.

The film captures the destruction and the process of recovery after de-occupation from Russian invaders, showing the resilience of the brand through the stories of its employees.

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Школа собак DRED

“DRED”

Complete rethinking of the brand.

Development of the concept of a school for dogs even before it became mainstream – no training, only education.

Full support of the brand and its communication.
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How I Can Help

Strategic marketing consulting
Conducting strategic sessions (brand, product, marketing)
Creating a communication strategy
Creating a brand strategy
Building internal marketing processes

Let’s Work Together

Strategic session

A focused session to define your brand’s direction, set clear goals, and outline actionable steps for growth.

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Brand strategy

Build a strong brand foundation with mission, values, positioning, and tone of voice that resonates with your audience.

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Communication strategy

Create a consistent, engaging communication plan that ensures your brand’s messages connect and stick.

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Marketing consultation

Receive expert guidance on marketing tactics, campaigns, and strategy tailored to your brand’s goals.

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Marketing training for the team

Equip your team with practical skills and knowledge to execute effective marketing strategies confidently.

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Portfolio